What is it?Apple Inc. formerly Apple Computer, Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. The company's best-known hardware products include the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include the Mac OS X operating system, iTunes media browser, the iLife suite of multimedia and creativity software, and Final Cut Studio, a suite of professional audio- and film-industry software products. The company operates more than 200 retail stores in seven countries[3] and an online store where hardware and software products are sold. Additionally, the iTunes Store provides music, music videos, television programs, movies, podcasts, iPod games, and audiobooks, which can be downloaded using iTunes on Mac OS X or Windows, and also on the iPod touch and the iPhone.
The Glass Apple Logo (1998 - Present)
Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977,[4] the company was called "Apple Computer, Inc." for its first 30 years, but dropped the word "Computer" on January 9, 2007[5] to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.[6] Apple has more than 20,000 permanent and temporary employees worldwide[2] and had worldwide annual sales of US$24 billion in its fiscal year ending September 29, 2007. [1] For reasons varying from its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base, particularly in the United States, that is devoted to the company and its brand.
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